All Press Is Good Press? Rust To Continue Filming After Alec Baldwin Shooting Incident

 I’ve seen a lot of wild marketing strategies, but having your lead actor kill your cinematographer has to be the craziest one yet.

That’s right, everyone’s favorite unreleased movie, Rust, is set to continue filming in January, despite Alec Baldwin having accidentally shot and killed the movie’s cinematographer. You know, if I was them, I would have probably just scrapped the whole idea! But that’s why I don’t work in show business, I suppose! What do I know?

All I know is that for a movie not set to come out for several months/years, I’ve heard more about Rust than any movie currently in theatres, so kudos to them on their unorthodox marketing techniques.